Ortzman said the area will offer five-dollar table games and “low-priced, fun” drinks. The new casino section will include a partly outdoor bar that connects with the Boardwalk. “We’re trying to go after that niche market, which, by the way, we think is a very large market.” “The value proposition for the consumer does not exist in Atlantic City today,” he said. Kevin Ortzman, president of Caesars Entertainment’s Boardwalk casinos, said the casino is hoping to attract budget-minded young people looking for a better return on their entertainment dollar. Now, it will house low-limit table games and an indoor/outdoor bar offering low-priced cocktails. The space in the gold-rush themed casino had supported an animatronic display featuring a lonely miner. Bally’s Atlantic City is transforming an under-used section of its Wild Wild West Casino’s floor into an area aimed at younger, budget-conscious guests.
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